Website versus App – Which is the best investment?

Mobile is the present and future of the era we are breathing in. A smartphone user cannot afford to ignore the mobile applications. Everyone needs easiness in life and that’s what a mobile app does.

If you’re thinking about getting a mobile presence for your company or business, the first decision you need to make is whether you want to have a mobile website that your targeted audience can visit online or create a mobile application that your users would download, or perhaps both. Mobile apps and websites may look quite similar at first-glance, and deciding which is most appropriate for your requirements will depend upon numerous factors, including intended purpose, target audiences, available budget, and required features.

Which one to pick: App or a Mobile/Responsive Website?

When you have to decide whether to create a native mobile application or a mobile website, the best option varies on the basis of your objectives. If you want to have an interactive game, choosing an app is usually turned out to be the right decision. But, in the event that you will probably offer mobile-friendly content to the broadest conceivable amount of masses than a mobile site is most likely should be your approach. At times you may choose you to have both a mobile website and a native application, yet it actually makes sense to build an application without already getting a mobile site.

As a rule, a mobile site ought to be viewed as your initial phase in building up a mobile web presence, though an application is helpful for building up an application for an extremely specific purpose that cannot be accomplished efficiently via a web browser.

When To Think About Having an App?

Rather than a wide array of benefits that your mobile website has to offer, mobile applications are still quite popular, and there are a wide variety of specific use scenarios when you really need an app to support your objectives.  Here are Some of the common cases when having an app makes sense:

  • Regular Use/Customization:

If your target audience will use your mobile application in a customized way regularly, then having a mobile application is an effective way to do that.

  • Interactivity/Gaming:

Games are quite popular among people and if you want to have a game online that can interact with your users, having an app is always the right option, at least for the future to come.

  • Native Functionality or Processing Required:

The mobile web browsers are growing to be exceptionally great at accessing specific mobile-specific functions, including click-to-call, GPS, SMS, and so on. However, if you want to access a user’s media file or the processing power, having an app will serve as a more effective platform.

  • Complex Calculations or Reporting:

If your purpose of having a mobile presence involves data and complex calculations, charts or reports, as that of banking or investment, building a native mobile application can be helpful.

  • No connection Required:

When you want the user to get connected to you even when they are not connected to the internet, then having an app does make sense.

When building an application, you need to assure that you are having the desired ROI. What you want to stay away from at all costs is the unnecessary and expensive exercise of getting an app to do something very basic that can be easily be attained with a mobile website. Moreover, if you have decided to get an app for your business, make sure that the Mobile App Development Company you have hired worth working with.